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By: Rand Fishkin

When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

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When is it right to use metrics like bounce rate, pages per visit, and time on site, and when should they be ignored? Rand adds his two cents to the conversation around whether these metrics are worth considering in this edition of Whiteboard Friday.

By: Carlos Escalera

Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

Striped Up Sleeve Chic Block Jacket Collar Stand Color Long S5gqTXw0 | Reporting

Your Google Analytics data is muddied by spam, bots, and internal traffic that can obscure the true story it wants to tell. Discover exactly how to filter out the junk to get the best data GA has to offer you.

How Much Data Is Missing from Analytics? And Other Analytics Black Holes

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Ad blockers, filters, and misplaced code can make for botched data in your analytics setup. How can you identify what's missing and estimate the impact on your traffic?

By: Britney Muller

Monitoring Featured Snippets - Whiteboard Friday

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When you're chasing a featured snippet, how do you monitor and measure the effectiveness of all your efforts? In this episode of Whiteboard Friday, Britney shares three pro tips on how to tell whether your snippet strategy is working.

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If all your analytics and data tools were suddenly taken away, would the value of your work disappear, as well? Will Critchlow dives into a thoughtful examination of how to prove the worth of results that you can't measure and report on.

By: Angela Petteys

An Introduction to Google Tag Manager

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Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.

How to Track Your Local SEO & SEM

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McClintock McClintock Dress Selling Selling Jessica Selling Dress Casual Casual Jessica McClintock Jessica If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right now and make setting up a solid tracking plan your next priority.


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